![]() Being rich proves to be hard, because he feels guilty that he’s not doing enough with his wealth. ![]() Although he attended college, he suggests, he’s not as deep or intellectual as everyone assumes he is. Throughout the span of the song, the North Carolina rapper makes a series of excuses. From there, Cole depicts a tale about an unnamed woman upset at a variety of worthy targets - “crackers, capitalists, police,” but most importantly, in Cole’s case, “celebrities.” ![]() “It’s something about the queen tone that’s botherin’ me,” he raps. At the 48-second mark, Cole took a turn that has lead this record to be under scrutiny. However, though he addresses social injustice, hardships and life in urban communities, all the while flowing over a dreamy production, it has proven to be controversial. “Snow on Tha Bluff” is absolutely a lyrical dynamite (emphasis on the dynamite). This record is his first solo effort since 2018’s KOD album, which served as a PSA for young listeners who found themselves struggling with drug addiction, gang violence, and societal pressures to assimilate to a certain lifestyle. Cole is most known for being a thought provoking, and deeply profound artist. ![]() The Fayetteville-native released “Snow on Tha Bluff,” last night (June 16) which featured production by Wu10. Cole is back with his first song of the year as a leading artist.
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